Godrej & Boyce Mfg. Co Ltd launched a new Retailing Division on 1st April, 2003 with 31 Showrooms under its ambit. The division was established to present a new concept in Retailing by displaying and selling under one roof the Godrej range of Home & Office Furniture, Appliances, Security Equipment & Locks. Later in 2005, the Showrooms were branded as Godrej Lifespace Stores to bring in a proper focus, sales oriented approach & branding element into the working of the division. o the working of the division.