It might not be feasible for small business to launch a website and do online promotion, which costs a lot. Hence, many such businessmen are oblivious about the advantages attached with online promotion. And, small service providers like individual electrician, plumber etc. cannot afford a website, which needs incessant maintenance. In spite of having several social media stages for displaying their products, nothing has effectively done its purpose. Various methods like starting a blog, writing press releases, doing SEO etc are not known much among small scale business. Moreover, local searches do not come here, as the cost of maintaining such promotion is not affordable for many. For them, Cardaap is the perfect platform to declare their online identity, which is a free-of-cost dais for them. It acts as an advertisement for them.