At SC, we believe that embracing and living the values will ensure the business continually improves. Many corporate businesses have similar values, however the point of difference to those that succeed, build a strong brand and reputation as well as retain their staff are those who ‘practice what they preach’ and ‘walk the talk’ with everything that they do. For example; listening carefully to client needs, delivering on time and to a quality standard, and ensuring people are valued and respected. Values that are communicated explicitly and become part of the business practice will help motivate all staff to: ‘be their best’ and ‘own their actions’ to ensure success and sustained quality service.