ATDC has gained a unique position in Kerala's tourism arena as the organizers of India's first elephant rally on 11th August 1989 and the first motor boat rally on 12th August 1990. ATDC has also initiated many festivities and functions which later served as precedents for the State Government to make those a regular feature of Kerala's tourism calendar. ATDC also arranges cultural performances (Kathakali), Snake boatraces, Elephant march etc. for the tourist groups.